Author Archives: Danielle West

The brief: Update company name and logo with simple branding (Facebook ad only), emphasizing brand values of being friendly, local, and convenient, with a target demographic of women age 35 – 55 who use SodaStream, a beverage carbonation product. The old brand: The new brand: Reception: the client was very happy with the new look,Continue reading “Case Study: Social Media Facelift”

The brief: A playful, quirky logo appealing to a target demographic of “doodle” owners (curly haired poodle mixes), emphasizing the grooming salon experience as safe and welcoming for new and existing clients Logo proposals and final logo: Reception: The client was thrilled with her new logo design, and it was well-received by her client base,Continue reading “Case Study: Mobile Dog Salon”

The brief: A retro diner menu design for a tourist-destination 24-hour burger and ice cream joint. The design: Reception: The customer was thrilled with the funky, retro design, which fit perfectly with their brand aesthetic.

The brief: Create a printable, trifold services brochure for a game shop, appealing to tabletop gamers and fans of board and card games, emphasizing a welcoming, inclusive atmosphere. The design: Reception: The use of white space, including a “no bleed” design with white borders, allowed for cost-effective colour printing while still maintaining brand integrity. TheContinue reading “Case Study: Game Shop Brochures”

The Clayburn Museum Society commissioned these posters to celebrate and bring increased awareness to the long history of the Clayburn Village and surrounding area. They provided the photos, text, and desired colour scheme to coordinate with existing posters. I designed the posters to be easy to read from a few feet away, while giving prideContinue reading “Case Study: History Info Posters”

The brief: a modern, inviting logo and brand targeting queer and neurodiverse entrepreneurs, including website on WordPress with contact form. The final logo: The website was built through WordPress using BoldGrid templates and other add-ons, utilizing warm, inviting colours and textures along with short paragraphs and plenty of white space to ensure an easy readingContinue reading “Case Study: Highlight Logos and Branding”